[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sedmvlku.cz\/tajemstvi-karticek-obchodnich-retezcu\/#Article","mainEntityOfPage":"https:\/\/www.sedmvlku.cz\/tajemstvi-karticek-obchodnich-retezcu\/","headline":"Tajemstv\u00ed karti\u010dek obchodn\u00edch \u0159et\u011bzc\u016f","name":"Tajemstv\u00ed karti\u010dek obchodn\u00edch \u0159et\u011bzc\u016f","description":"\u0158ekn\u011bme si to na rovinu hned na za\u010d\u00e1tku: v\u0161e, co obchody d\u011blaj\u00ed, d\u011blaj\u00ed za \u00fa\u010delem zv\u00fd\u0161en\u00ed sv\u00e9ho zisku. O z\u00e1kazn\u00edka zas a\u017e tak nejde. Tak pro\u010d maj\u00ed tedy pokladn\u00ed povinnost […]","datePublished":"2019-10-10","dateModified":"2023-05-31","author":{"@type":"Person","@id":"https:\/\/www.sedmvlku.cz\/author\/#Person","name":"","url":"https:\/\/www.sedmvlku.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d6cba3ab97c30e0df0e32548954cb6b1550f4672bd3a4687bf1118b122d757e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6cba3ab97c30e0df0e32548954cb6b1550f4672bd3a4687bf1118b122d757e8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sedmvlku.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sedmvlku.cz\/wp-content\/uploads\/img_a358165_w3889_t1572439064.jpg","url":"https:\/\/www.sedmvlku.cz\/wp-content\/uploads\/img_a358165_w3889_t1572439064.jpg","height":0,"width":0},"url":"https:\/\/www.sedmvlku.cz\/tajemstvi-karticek-obchodnich-retezcu\/","about":["Firmy"],"wordCount":508,"articleBody":"\u0158ekn\u011bme si to na rovinu hned na za\u010d\u00e1tku: v\u0161e, co obchody d\u011blaj\u00ed, d\u011blaj\u00ed za \u00fa\u010delem zv\u00fd\u0161en\u00ed sv\u00e9ho zisku. O z\u00e1kazn\u00edka zas a\u017e tak nejde. Tak pro\u010d maj\u00ed tedy pokladn\u00ed povinnost n\u00e1m nab\u00edzet tyto karti\u010dky, kter\u00e9 by n\u00e1m m\u011bly p\u0159in\u00e1\u0161et jen sam\u00e9 v\u00fdhody?\t \tV\u011bt\u0161inou n\u00e1m tyto karti\u010dky poskytuj\u00ed slevy na ur\u010dit\u00e9 v\u00fdrobky, mo\u017enosti z\u00fa\u010dastnit se r\u016fzn\u00fdch slosovac\u00edch sout\u011b\u017e\u00ed a podobn\u011b. \u010clov\u011bk se tedy mus\u00ed pt\u00e1t: co t\u00edm z\u00edsk\u00e1 obchodn\u00ed \u0159et\u011bzec, \u017ee n\u00e1m je prakticky vnucuje? Odpov\u011b\u010f je prost\u00e1: informace.\t \tP\u0159i vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159e k z\u00edsk\u00e1n\u00ed karti\u010dky uv\u00e1d\u00edme i sv\u00e9 jm\u00e9no, v\u011bk, bydli\u0161t\u011b, vzd\u011bl\u00e1n\u00ed, po\u010det \u010dlen\u016f rodiny a dal\u0161\u00ed \u00fadaje. Ty jsou pro obchod velmi u\u017eite\u010dn\u00e9. Mohou tak nap\u0159\u00edklad snadno zjistit, jak\u00e9 v\u00fdrobky nej\u010dast\u011bji kupuje ur\u010dit\u00e1 v\u011bkov\u00e1 skupina. Kdy chod\u00ed nakupovat, jak\u00e9 akce nejv\u00edce vyu\u017e\u00edv\u00e1.  P\u0159\u00edpadn\u011b, i zda se \u00fadaje z jednotliv\u00fdch lokalit li\u0161\u00ed, a pokud ano, tak pro\u010d. \t \tToto v\u0161e jsou pro obchodn\u00ed \u0159et\u011bzec velmi cenn\u00e9 \u00fadaje, nebo\u0165 umo\u017en\u00ed pl\u00e1novat obchodn\u00ed strategie tak, aby p\u0159il\u00e1kali je\u0161t\u011b v\u00edce z\u00e1kazn\u00edk\u016f. T\u00edm se jim op\u011bt zv\u00fd\u0161\u00ed i zisk. V\u011bd\u00ed d\u00edky tomu nap\u0159\u00edklad, na jakou skupinu maj\u00ed kter\u00fd v\u00fdrobek c\u00edlit, a podle toho i vytvo\u0159it reklamu. \t \tPravdou je, \u017ee karti\u010dky n\u00e1m nab\u00edz\u00ed i ur\u010dit\u00e9 v\u00fdhody, p\u0159edev\u0161\u00edm slevy. Ty ov\u0161em neb\u00fdvaj\u00ed p\u0159\u00edli\u0161 velk\u00e9, a nejsou na cel\u00fd sortiment zbo\u017e\u00ed. Prodejci si v\u017edy pe\u010dliv\u011b vyb\u00edraj\u00ed, kter\u00e9 v\u00fdrobky majitel\u016fm karti\u010dek zlevn\u00ed. Obvykle to b\u00fdvaj\u00ed takov\u00e9, kter\u00e9 se p\u0159\u00edli\u0161 nekupuj\u00ed nebo nejsou nijak drah\u00e9. \t \tNe\u017e si tedy vypln\u00edte formul\u00e1\u0159 na karti\u010dku jak\u00e9hokoliv obchodu, p\u0159em\u00fd\u0161lejte nejprve, k \u010demu uveden\u00e9 \u00fadaje obchody pot\u0159ebuj\u00ed a co s nimi ud\u011blaj\u00ed. D\u00e1v\u00e1te toti\u017e \u00fadaje nejen o sv\u00e9 osob\u011b, ale \u010dasto i o sv\u00e9 rodin\u011b, spole\u010dnosti, kter\u00e1 jde pouze za v\u00fdd\u011blkem. A \u0159ekn\u011bte si, zda opravdu chcete, aby ka\u017ed\u00fd v\u00e1\u0161 n\u00e1kup byl zpracov\u00e1n, vyhodnocen a nakonec poslou\u017eil k tomu, aby obchodu pomohl nal\u00e1kat v\u00edce z\u00e1kazn\u00edk\u016f \u010di napl\u00e1novat marketingov\u00e9 akce. \t \tAno, karti\u010dky mohou m\u00edt sv\u00e9 v\u00fdhody, p\u0159edev\u0161\u00edm u t\u011bch, kte\u0159\u00ed opravdu hodn\u011b nakupuj\u00ed. Ti mohou d\u00edky nim u\u0161et\u0159it m\u011bs\u00ed\u010dn\u011b pom\u011brn\u011b slu\u0161nou \u010d\u00e1stku. Av\u0161ak jako v\u017edy, i zde je t\u0159eba pou\u017e\u00edvat selsk\u00fd rozum. Opravdu je pro mne ta karti\u010dka v\u00fdhodn\u00e1? A jsem ochoten prodat informace o sob\u011b a o sv\u00fdch budouc\u00edch n\u00e1kupech za nab\u00edzen\u00e9 slevy? Odpov\u011b\u010f je na v\u00e1s.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tajemstv\u00ed karti\u010dek obchodn\u00edch \u0159et\u011bzc\u016f","item":"https:\/\/www.sedmvlku.cz\/tajemstvi-karticek-obchodnich-retezcu\/#breadcrumbitem"}]}]